Monday, November 19, 2012

November 19, 2012



Nissan CEO Carlos Ghosn has finally admitted what EV sales numbers have been clearly indicating since January, and what even the most casual observer of the electric car market could clearly see: Nissan will not meet its 2012 sales target for the all-electric LEAF.

So far this year, Nissan has sold 6,791 LEAFs, down 15.6 percent from this time a year ago. The company had predicted that sales would double this year.

With each passing week over the past few months, as Ghosn continued to deny the obvious, the company’s credibility as the leader in EVs was being eroded. In fact, just a few days ago, he refused to step back from the larger goal of Nissan-Renault cumulatively selling 1.5 million EVs by 2015. He instead suggested to Automotive News that electric car sales from Renault, including the Zoe model to be introduced next year, could help reach sales targets.

“On top of this, we're opening a lot of doors for the LEAF,” Ghosn said. “We're becoming more competitive with the LEAF and putting our act together.”


The long and winding road to building a better electric car continues, though it is a very long road, indeed. Case in point is the Focus Electric, the first passenger vehicle from Ford to be powered solely by electricity.

It looks like a gas-powered Focus and rides like one, too. So far, so good.

Unfortunately, you won’t be going very far. A full charge will only get you about 75 miles down the road (maybe a 100 miles if you drive gingerly). That’s a real deal-breaker for most drivers. Who wants to worry about making it to work or getting home before the battery runs down?

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