2011 Will Be a Test of Electric Vehicles’ Commercial Viability, Says Pike Research

Electric vehicle (EV) market introductions will get into high gear in 2011, accompanied by the widespread arrival of charging station networks. During the course of this momentous year for the automotive industry, many consumers will form their early impressions of the EV driving experience. According to a new white paper from Pike Research, 2011 will serve as an important test of commercial viability for the new electric vehicles. The paper, which includes 10 predictions about the EV market in 2011, is available for free download on Pike Research’s website.


“The automotive industry is bedeviled by fundamental questions of how consumers will accept and use electric vehicles”

.“The automotive industry is bedeviled by fundamental questions of how consumers will accept and use electric vehicles,” says senior analyst John Gartner. “There is still a great deal of uncertainty about the issues of price sensitivity, range anxiety and the importance of charging station networks, the length of time required to charge EVs, and other important matters. These questions can only be answered through real-world experience that is gained from commercial launches. 2011 is the year in which many of these answers will come into greater focus.”

A few of Pike Research’s industry predictions include the following:

•“Range anxiety” will prove to be more fiction than fact.
•Automakers will get pushback from EV owners regarding the length of time it takes to fully charge a vehicle.
•Many EV charging stations will spend the majority of their time idle.
•The landscape for charging equipment will undergo a seismic shift as the category swiftly moves toward becoming a commodity market.
•The majority of people who drive a plug-in vehicle won’t own it.
•Fuel cell vehicles will be sold to fleets and consumers in small but growing numbers.

Pike Research’s white paper, “Electric Vehicles: 10 Predictions for 2011”, provides in-depth analysis of some of the most important topics facing the automotive industry as it works for the successful market introduction of EVs. Conclusions and predictions in this paper are drawn from the firm’s ongoing Clean Transportation research coverage, with forecasts included for key market sectors. A full copy of the white paper is available for free download on the firm’s website.

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