Monday, February 8, 2010



Function: noun

Inflected Form(s): plural syn•er•gies

Etymology: New Latin synergia, from Greek synergos working together

1: SYNERGISM; interaction of discrete agencies (as industrial firms) or conditions such that the total effect is greater than the sum of the individual effects; broadly: combined action or operation

Pronunciation: \ˈsi-nər-ˌji-zəm\

2: a mutually advantageous conjunction or compatibility of distinct business participants or elements (as resources or efforts)

Synergy conveys that one group is thinking of another group in a positive light, finds its capabilities appealing, that working together can enhance eachother’s capabilities, and thus greater things can happen to each group, their industry, and ultimately the world. Synergy is what The Solar and Wind Expo is creating for you.

Consider our recent blog ( about the 2010 Washington Auto Show held just last week. Did you ever think that green automotive technology can be applied to other forms of renewable energy? This kind of synergistic cross-fertilization of alternative energies represents an exciting, outside-the-box example of how different forms of renewable energy could complement each other.

What holds even more synergy for exhibitors of The Expo is the publicity we have garnered from the renewable energy industry through our efforts to establish a significant venue. The Expo is on an ever increasing number of events calendars. Our logo is on our exhibitors' and supporters' websites. Organizations and followers that we have not yet spoken with directly have picked up on our extensive efforts, blogging and writing about The Expo on their own, having heard about The Expo through word of mouth from our supporters who are their colleagues. Everyone recognizes that The Expo is unique and will drive the industry forward. Click here for a partial list of where anyone can reach The Expo and thus our exhibitors.

It’s that kind of boomerang effect that makes The Expo imperative for you to be a part of and add to. We will all benefit from this kind of natural synergy.

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