Okay, so all’s fair in love and war. The latest advertising incarnation for the oil companies is a pleasant, almost jolly and good looking (Ladies, correct me if I’m wrong.) mid-50s man talking about how science does some extraordinary research that leads to finding energy underground. With a smile he professes that this great work creates jobs and runs clean vehicles and babies are born and the sky parts and we all live happily ever after (of course i'm partly kidding). Hallelujah!
In my opinion this is a bunch of $#!+. The sad part about this form of advertising is that it is effective. Just the same way we continue to elect worthless individuals during elections, this message will be drilled into the mainstream mind and perfectly sane individuals will have arguments over what’s better, clean energy or filthy disgusting polluting energy. It’s crazy to think that this stuff will work, but it will.
Until the renewable energy industry gets its act together and spends money to counter the message being served by the non-renewable energy industry we will not see considerable gains on the renewable energy side. From the beginning of time communication has been twisted to serve one cause or another.
The renewable energy industry is not without resources or organizations to represent it. I don’t mean to pick on any one group, but it comes to mind that the American Council on Renewable Energy, United States Green Building Council, and Interstate Renewable Energy Council, to name a few, have a mission to grow renewable energy. But I see no national campaigns to counter the oil companies. Yes, the oil companies have huge amounts of cash and will counter any campaign with even more ads. But, man, this is competition and you have to make your case in the minds of the people.
My message is that we should stop making apologies, take the gloves off and start using television to get the renewable energy message out. That is, if you want to stand for what you believe in. As a matter of fact, let me take the first to place an ad on behalf of renewable energy. The following demonstrates the jobs that are being created by clean renewable energy and by dirty un-renewable oil and gas (Enjoy!):
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| Renewable Jobs |
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| Non-renewable jobs |
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| Renewable jobs |
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| Non-Renewable clean up Jobs |
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| Renewable Jobs |
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| Non-Renwable Jobs |
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| Renewable Jobs |
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| No caption needed |
These are just a few examples of what can be used to combat the PR campaign that big oil is bringing. When the renewable energy industry organizes and fights back, the sky will be the limit.
By George Lopez
Headlines
StateImpact Pennsylvania
Pennsylvania may be the only state that has no regulations regarding private drinking water wells. That means well location, construction, testing and treatment are all up to the individual landowner. So the Department of Energy's Shale Gas Production ...
StateImpact Pennsylvania
By Scott Detrow As expected, the Department of Energy's fracking report is dominating today's drilling news. Here's some Pennsylvania-based reaction to the document. PennFuture's John Quigley calls it a “must-read.” Air quality, methane emissions, ...
CleanTechnica
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Reuters
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Environmental Data Interactive
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REVE
Terry Branstad (R-Iowa) and other state officials will join the American Wind Energy Association (AWEA) in sharing wind's powerful message this week in Ames: wind farm works for Iowa, which has become a national leader since adopting the first ...
Hybrid Cars News
SunPower, which is based in San Jose, Calif., says the photovoltaic cells in its SunPower® E18 Series solar panels are highly efficient, and take up less space than some other systems. The Ford program calls for 11 panels totaling about 147 square feet ...
PhysOrg.com
"This nickel-based catalyst is really very fast," said coauthor Morris Bullock of the Department of Energy's Pacific Northwest National Laboratory. "It's about a hundred times faster than the previous catalyst record holder. And from nature, we knew it ...
Niagara Advance
That was the beginning of a seed that was planted that he hopes will come to fruition—the use of relatively inexpensive geothermal energy to heat and cool the entire project. Racioppo explains that in discussion with Suzanne Wiltshire, an ...
Vancouver Sun
The regional district installed glass tubes on the roof of the 20-storey building in Burnaby in December 2009 to collect solar heat to augment the building's hot water system and gauge the effectiveness of reducing GHGs in commercial highrises. ...
To make green a reality http://www.thesolarandwindexpo.com/
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